SYDNEY, AUSTRALIA – Anonymous took to the streets of Sydney’s Pitt Street Mall, displaying peacefully to bystanders a montage of cruel animal agricultural practices.

The four-minute montage displayed animals beaten in pens, piglets dismembered on steel floors, sheep seemingly knowing their throats were slit as they remain alive and a cow bludgeoned half to death. Amongst the vivid display, onlookers saw other animals being abused in the name of agriculture.

Taking to the streets in an Occupy-style formation, the group baring Guy Fawkes masks flashed their message, aiming their laptops and flat screens in all directions  in the busy mall.

These Anonymous members belong to Anonymous for the Voiceless, or AV, and focus exclusively on animal rights.

AV started their own movement last year, beginning in the Victorian capital Melbourne before moving their attention to the busier city Sydney, this week.  They also now have a headquarters in Chiang Mai, Thailand, with several Anonymous  AV chapters expanding across the world.

The Sydney chapter, only founded last November, launched their second public event, Curb of Truth, at Pitt Street Mall this week.

Anonymous for the voiceless
The masks ‘encourage bystanders to view the screens for longer without the feeling that someone is staring at them’, say organisers. Photograph: Toby McCasker

Curb of Truth’s message is to go vegan and not participate in the slaughter of animals. And the message appeared clear to spectators, with some frozen in front of the images displayed.

Chief executive of the National Farmers Federation Tony Mahar made it clear that his organization doesn’t tolerate cruelty to animals.

“We were sickened by the contents of the video and we encourage authorities to take appropriate action,” he said. “Farmers care for their animals and are themselves the strong advocates of good animal health and welfare outcomes … best practice farming is vital to the livelihood of Australian farmers. Not complying with animal welfare requirements is unacceptable,” Mahar said to The Guardian during an interview.

Matt Stellino, the co-organziser of the Sydney chapter explains how the masks also help to draw attention to the important message:

“The masks help make the cube inanimate, which encourages bystanders to view the screens for longer without the feeling that someone is staring at them,” Stellino says. “They signify how, through clever marketing, people are being lied to, controlled; are asleep to the fact it’s happening. They also help signal that change is coming.”

Anonymous for the Voiceless is an animal rights organisation that specializes in street activism.

In over 96 demonstrations, we have convinced at least 3,323 bystanders to take the NEEDLESS cruelty in their diets and lifestyles seriously.

We employ direct action with highly effective public outreach using local standard-practice footage of what “food animals” experience every second of every day, hard-line discussions, virtual reality technology, succinctly informative resources and a unique value-based sales approach that closes the deal. We fully equip the public with everything they need in switching to a vegan lifestyle. We hold an abolitionist stance on animal exploitation.

However, sometimes the message isn’t enough.

Stellino recalls one man walking past:

“One guy, he walked past and made a passing comment like, ‘These fucking idiots. There’s kids starving overseas and you want to worry about fucking animals…’”

He recalls his response to the man:

“Would you like to know how stopping animal consumption makes a direct impact on that [starvation]? We have 1.5 billion hungry, starving people on this planet. Yet we find the grain to feed the 60 billion livestock who eat more than each one of those people will. The math on it is simple, it’s there. If we stop contributing it [the grain] towards animals, it can go towards the people.”

Even the Australian police supported the protest, ruling it wasn’t illegal to view the graphic images in a public space, although some parents had plenty to complain about.

The Anonymous chapter also offers a 22-day vegan challenge for anyone wishing to take it up. If it doesn’t work out for dietary or health reasons, they even offer you a nutritionist to sit down and help plan your diet with you.

If you want to know more, visit Anonymous for the Voiceless website, here.

*This article (Anonymous For The Voiceless Fights for Animal Rights in Sydney) is a free and open source. You have permission to republish this article under a Creative Commons license with attribution to Aral Bereux and DNewsHQ.